Jewelry Website Design & Jewellery E-Commerce
Jewellery sells on detail and trust. Websites for jewellers and jewelry brands with photography that shows the piece properly, filters buyers actually use, and a checkout that feels as secure as your shop.
A freelance jewellery website designer, not a platform
Whether you call it jewelry or jewellery, the online problem is the same: buyers can’t hold the piece, so the website has to do the work — sharp zoom, video, metal and stone options, clear sizing, and every disclosure a careful buyer looks for.
I build jewellery websites as catalogues for showrooms that sell by appointment, or as full e-commerce stores on WooCommerce, Shopify or custom PHP. One freelance designer, a fixed price, and a store you own.
- One person, start to finish — the designer you brief is the one who builds it.
- Fixed written price — in your currency, with milestones, before work starts.
- You own everything — domain, hosting, code and logins in your name, no monthly lock-in.
- Your working hours — my day overlaps the UK and Ireland, the Gulf and the US East Coast morning.
What a jewellery website needs
Product zoom and video
High-resolution zoom, multiple angles and short video — the closest thing to holding the piece.
Filters that match how people shop
Metal, stone, price, style and occasion, so buyers reach the right ring in two clicks.
Options and personalisation
Metal, stone, ring size and engraving selected on the product page, with the price updating.
Secure checkout
Cards, wallets and buy-now-pay-later through a PCI-compliant payment provider.
Book an appointment
For bespoke and bridal work — a consultation request or showroom booking.
Trust and disclosures
Hallmarking, certificates, treatments, lab-grown labelling, returns and insurance, stated plainly.
Lifestyle photography
Pieces shown worn, not only on white — it sells scale and feel.
Multi-currency
Prices in the buyer’s currency for international customers.
Jewellery website rules, built in
What regulators and courts in the main markets expect from a jewellery website. I build these in and give you a checklist — final sign-off stays with your business.
Online jewellery sellers must display the Hallmarking Dealer’s Notice — the website counts as the premises.
FTC Jewelry Guides: lab-grown diamonds labelled “laboratory-grown” as prominently as “diamond”; gemstone treatments and cultured or imitation pearls disclosed.
The European Accessibility Act covers e-commerce above the micro-enterprise threshold; GDPR and cookie consent.
Card data handled only by a PCI-compliant payment processor; clear returns and delivery terms.
Pages a typical jewellery website includes
- Home
- Collections
- Engagement & bridal
- Product pages
- Bespoke / custom
- Book an appointment
- Our craft & materials
- Certificates & hallmarking
- Ring size guide
- Delivery & returns
- Reviews
- Contact
From brief to launch
Brief
A short call or written brief: your services, your clients and what the site must do.
Structure & design
Page plan, content outline and designs for the key pages — approved before any build.
Build & integrate
Responsive build, booking or ordering integrations, SEO and speed checks on a preview link.
Launch & handover
Go live, Search Console and Google Business Profile set up, logins handed over, support after.
Jewellery website design cost. A jewellery catalogue site sits in the business band — about $230–$400 (₹20,000–₹35,000). A full online store is usually $500–$1,000 (₹45,000–₹90,000) depending on catalogue size and options.
Open the cost calculator
Jewellery website design FAQs
How much does a jewellery website cost?
A catalogue site is about $230–$400; a full e-commerce store usually $500–$1,000 as a freelance build, depending on the number of products and options.
Which platform is best for a jewellery store?
WooCommerce if you want control and low running costs, Shopify if you prefer a managed platform, custom PHP for unusual catalogues or quotation-led selling. I recommend one based on your products.
Can you add 360° views or video?
Yes — video and multi-angle galleries are standard, and 360° spins can be added if you have the photography.
Do you add hallmarking and diamond disclosures?
Yes. The UK Dealer’s Notice, certificates, treatments and lab-grown labelling are built into the product and information pages.
Can you migrate my existing jewellery site?
Yes — products, categories and URLs are moved across with redirects so your search rankings carry over.
Websites for other industries
Want to see finished work first? Browse the web design portfolio of live sites for clients abroad, or read what a website like this costs in India.
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Send a few lines about the business and you’ll get a written scope and a fixed price in your currency — usually within one working day.